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 Database design and CRM

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hasanali00
Posting Yak Master

207 Posts

Posted - 2004-09-02 : 16:00:29
I am on the verge of designing a new database from scratch for an e-commerce application.

I am also very much interested in using Customer Relationship Management services on my website, such as customer profiling and personalisation.

So how can i design a database that makes it easy to perform data-mining and any other analysis activity afterwards?

Is it possible to design databases in such a way that it makes it easy to implement CRM services?

Is there any book / website that can teach me how to do this?

kind regadrs

timmy
Master Smack Fu Yak Hacker

1242 Posts

Posted - 2004-09-02 : 19:22:58
The best way would be to have a look at existing CRM packages and try and visualise how their databases may be structured. If you have a properly designed database, the data mining shouldn't be a problem. And it's certainly possible to design database to suit CRM (not sure what you mean by 'CRM services' though).
Some CRM's to have a look at are Microsoft CRM (bit clunky, but basically good), SalesLogix, Seibel.
Not sure about web/book resources about designing CRM, but as long as you can map out the functionality and logical structure it should be easy to draw a well designed database off that.
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hasanali00
Posting Yak Master

207 Posts

Posted - 2004-09-03 : 04:28:53
thanks timmy, atleast I have a starting point
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